Research shows it takes an average of 67 days to form a new habit. Our 90-day program gives you the time and tools to make healthy behaviors automatic.
Average time to form a new habit according to research
Our program length—ensures habits become automatic
Minimum consistency needed to start seeing change
The 67-day average from University of London research means some habits form faster, others slower. By going to 90 days, we ensure even the most challenging behaviors have time to become automatic. Plus, you'll complete one full habit formation cycle and have 23 extra days to reinforce it.
The hardest week. Focus on showing up, not perfection. Even 5 minutes counts.
Resistance peaks. Your brain is fighting the change. Push through—it gets easier.
The habit starts feeling more natural. Consistency becomes easier. Keep going.
The habit is now part of who you are. It feels wrong NOT to do it.
Create habits tailored to your goals—exercise, nutrition, sleep, mindfulness, or anything else that matters to you.
Mark habits complete each day with a single tap. Simple, fast, and satisfying to track your consistency.
Build momentum with streak counters. See how many consecutive days you've maintained each habit.
View your completion rates over time. See patterns in your behavior and identify what's working.
Earn badges for hitting milestones. Celebrate 7-day streaks, 30-day consistency, and more.
Link new habits to existing routines. 'After I brush my teeth, I will do 5 minutes of stretching.'
Streaks create psychological momentum. When you see "15 days in a row," you don't want to break it. This simple game mechanic keeps you coming back.